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Vote for Nike Membership

Nike, Inc.
United States

Vote for Nike Membership in Retail & E-commerce, at the 2027 Online Loyalty Awards.

Nominated by the Online Loyalty Awards team. Run this programme? Claim this page.

Nike Membership is free access to the best of Nike, built around one account. Members get exclusive products, Member-only experiences and advice from Nike Experts, all connected through the Nike App, SNKRS, Nike Run Club and Nike Training Club. One login covers how you train, what you buy and the drops you chase.

Why it works

Nike Membership rewards people for being part of the community, not for counting points. The perks are practical and easy to grasp. Orders of $50 and up ship free for Members. The 60-day Wear Test lets them try gear properly and send it back if it is not the right fit. Returns need no receipt, whether in store or through the Nike App. Beyond shopping, Membership links the Nike apps people already use to run, train and find the latest drops, so Nike becomes part of their everyday routine. Member-only events bring people together, and Nike Experts are on hand with sport and style advice. Joining costs nothing, and anyone who has ever signed in to a Nike app is already a Member, which makes the door wide open. It is a membership built on access and service, and it shows how a brand can build loyalty without a points table.

Nike Membership at a glance

  • Type: Discounts and perks
  • How members carry it: Its own app, Online account
  • How to join: Sign up free at nike.com or in any Nike app. If you have ever logged into a Nike app, you are already a Member.
  • What members get: Free shipping on $50+ orders; 60-day Wear Test (not at Nike Clearance stores); receipt-free returns in store or in the Nike App; exclusive products; Member-only experiences; sport and style advice from Nike Experts.
  • Available in: United States: nike.com, the Nike apps and Nike stores
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