Loyalty awards, decided by the people who use them.
Loyalty awards that are free to enter and run entirely online. Every programme gets its own voting page. Share it, gather votes, and the most-loved programme in each category wins, alongside an Editor’s Pick.
Café, Restaurant & QSR
One verified vote per email, per category.
Three steps. No gala dinner required.
Entries, voting and results all happen on this site, so anyone, anywhere, can take part.
Enter, free
One short form for any loyalty programme, platform or agency, from anywhere in the world. Enter up to three categories, one form each.
Share your voting page
The moment you’re approved, you get a voting page and a nominee badge for your site, app and emails. Votes start counting straight away.
Votes pick the winners
The most votes takes People’s Choice in each category. Our editors add one Editor’s Pick, so smaller programmes get a fair shot.
For the programmes, and the people who build them.
Loyalty programmes
Loyalty partners
Get your badge.
Every approved entry gets a badge of honour for its website. Enter your loyalty programme, and once your entry is approved we’ll email you your badge, ready to copy and paste onto your website. It’s free.
- Enter your loyalty programme. It’s free.
- We check your entry and approve it.
- We email you your badge, with the code to copy and paste onto your website.
- It updates itself as the awards go on, to Shortlisted, then Finalist or Winner.
Example: the badge and round seal you’ll get.
Good ideas from loyalty programmes that work.
Loyalty awards questions, answered
Is it free to enter the Online Loyalty Awards?
Yes. Nominating a programme is free, and so is voting. There are no entry fees, tickets or paid upgrades.
Who can enter?
Any loyalty programme, from a single café’s stamp card to a global airline scheme, plus the platforms, agencies and brand partnerships behind them. Each organisation can send up to three entries a year. See the categories.
When do nominations close?
Nominations for the 2027 awards close at the end of 1 January 2027. Votes count from the day a nomination is approved, so the earlier you enter, the longer you have to collect votes. Nominate a programme.
How are the winners chosen?
The People’s Choice in each category goes to the entry with the most confirmed votes, and our editors choose one Editor’s Pick per category. The top 5 in each category on votes make the shortlist on 25 January 2027. Read the rules.
Can I vote more than once?
You can vote once per email address in each category, so you can back one programme in every category. Each vote is confirmed by email before it counts.
When are the winners announced?
Voting closes at the end of 29 January 2027, and the winners are published on 15 February 2027 on the Winners page.
Does a programme need an app to win?
No. Stamp cards, wallet cards, apps and paid clubs can all win. Voters judge the programme, not the technology behind it.
Three emails a year. That's it.
When entries open, when the shortlist is out, and when the winners are announced.