Rules and voting

Any loyalty programme, loyalty platform, agency or brand partnership, from anywhere in the world. Entering is free. You must run the programme, or have permission to enter it on behalf of the organisation that does.

Organisations connected with the people who run the awards may enter, but cannot receive an Editor’s Pick.

• Up to three entries per organisation, each in a different category, one form per entry.
• Each entry is checked before it goes live. We may decline entries that are incomplete, misleading, offensive or not about loyalty, and we may trim text for length.
• The information and logo you send must be accurate and yours to share. You allow us to show them on this site and in awards announcements.

• Anyone can vote. Each email address can vote once in each category, per awards year.
• A vote only counts once you click the link in the confirmation email.
• Round one is open to every approved entry. On the shortlist date, the entries with the most votes in each category become Shortlisted and go through to the final round, keeping their votes. In the final round, only shortlisted entries can receive votes.
• Vote counts stay hidden while voting is open and are published with the results.

• People’s Choice: the shortlisted entry with the most confirmed votes in each category when voting closes. If two entries tie, our editors decide.
• Editor’s Pick: one entry per category, chosen by our editors from all entries, based on what the entry shows about the programme.
• Results are announced on this site. Winners may describe themselves as winners of the Online Loyalty Awards for that year.

• You’re welcome to ask your members, customers and followers to vote for you, including with the vote-for-us badge, which is optional.
• You must not pay for votes, reward people for voting, or use automated, bulk or throwaway email addresses.
• We may remove votes, or disqualify entries, that break these rules. Our decision is final.

We may update these rules between awards years; the version on this page applies. Questions? Contact us.