Vote for MECCA Beauty Loop
MECCA
Australia
Vote for MECCA Beauty Loop in Retail & E-commerce, at the 2027 Online Loyalty Awards.
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Beauty Loop is MECCA's free membership for the truly beauty obsessed. Every purchase, in store or online, counts towards your Beauty Loop Level, and each level unlocks curated gifts, a birthday surprise and insider access, from masterclasses led by global brand founders to members-only events and early access to new launches.
Why it works
Beauty Loop skips points and rewards members with curated beauty and experiences instead. There are four Beauty Loop Levels based on yearly spend, starting at $300 for Level 1 and rising to $3,500 or more for Level 4. Each year, Level 1 members receive four curated gifts, Level 2 seven, Level 3 eight and Level 4 at least nine, including the much-loved Beauty Loop Boxes. Levels 3 and 4 can also choose between rewards and book a complimentary MECCA Natural makeup application. Every level gets a birthday surprise. Progress to the next level is measured on a rolling 12 months and upgrades happen as soon as you qualify, so members always know where they stand. MECCA also commits to at least 30 days' notice before benefits change. The Beauty Loop card lives in the MECCA app, keeping membership at members' fingertips.
MECCA Beauty Loop at a glance
- Type: Tiers or levels, Discounts and perks
- How members carry it: Its own app, Physical card or key fob, Online account
- How to join: Join free on the MECCA website or by creating an account in a MECCA store. You only need an email address. Open to Australian residents; a separate Beauty Loop runs for New Zealand residents. Under 18s need a parent or guardian's approval.
- What members get: Four to nine curated gifts a year depending on level, including Beauty Loop Boxes; a birthday surprise; a complimentary MECCA Natural makeup application at Levels 3 and 4; founder masterclasses, members-only events and early access to new launches.
- Available in: Australia: MECCA stores and mecca.com/en-au (a separate programme runs in New Zealand)
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