Best loyalty programme communication

What the best loyalty programme communication award covers

How a loyalty programme talks to its members: emails, app messages, push notifications, wallet card updates, texts, social media and in-store messages.

Who should enter

Any programme whose messages members look forward to, from a small business’s monthly email to a big brand’s personalised app updates.

What makes a strong entry

• Messages members open and act on.
• Useful news, such as a reward ready to collect or points about to expire.
• Personal without being intrusive.
• The right number of messages, so members never feel bombarded.

Questions about this category

Can we enter one campaign rather than the whole programme?

Yes. Tell us about your communication as a whole, and feel free to highlight a campaign that worked well.

Do we need our own app?

No. Email, text and wallet card messages count just as much as app messages.

How is the winner chosen?

The People’s Choice goes to the entry with the most confirmed votes in the category, and our editors choose one Editor’s Pick as well. The entries with the most votes on shortlist day make the shortlist. Your members already read your messages, so tell them about your entry in one.