2027 entries and voting are open.
Free and online only.
About

About the Online Loyalty Awards

The Online Loyalty Awards are free, online awards for loyalty programmes and the people who build them, decided by public vote.

What the awards are

The Online Loyalty Awards celebrate loyalty programmes that people genuinely love, from a single coffee shop’s stamp card to an airline’s frequent-flyer scheme, plus the platforms, agencies and partners behind them.

How winners are chosen

Every entry gets its own voting page, and voting for it opens as soon as it’s approved. Anyone can vote once per category, after confirming their email address. The top entries on votes make the shortlist, and the entry with the most votes in each category when voting closes wins People’s Choice. Our editors add one Editor’s Pick per category so that smaller programmes get a fair shot.

Why free and online

No entry fees, no tables to buy and no travel. Keeping everything online means any programme, anywhere, can take part on equal terms.