Vote for Everyday Extra
Woolworths Group (Everyday Rewards)
Australia
Vote for Everyday Extra in Membership & Subscription, at the 2027 Online Loyalty Awards.
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Everyday Extra is the paid subscription that sits on top of your Everyday Rewards membership to help you save extra on your groceries every month. Subscribers get an Extra Discount of 10% off one Woolworths shop each month, in store or online, Extra Points with 2x Everyday Rewards points at Woolworths and BIG W, and Extra Perks such as subscriber-only deals and free products from time to time.
Why it works
Everyday Extra gives Everyday Rewards members a clear reason to upgrade. The Extra Discount is worth up to $50 a month, because it applies to one Woolworths shop of up to $500 in each calendar month, and members decide which shop to use it on, in store or online. Extra Points double the standard Everyday Rewards earn at Woolworths and BIG W, which speeds members towards $10 off a future shop, or 1,000 Qantas Points, for every 2,000 points collected. Extra Perks add a little surprise value with subscriber-only deals, free products and promotions. Because it is linked to the existing Everyday Rewards Card and app, there is nothing new to carry: benefits start as soon as you subscribe, and a monthly promo code covers online shops. A 30-day free trial lets shoppers see the savings before they pay, and members can cancel any time, with cancellation taking effect at the end of the monthly period.
Everyday Extra at a glance
- Type: Paid membership, Points, Discounts and perks
- How members carry it: Physical card or key fob, Its own app, Online account
- How to join: Link a subscription to your Everyday Rewards membership at everyday.com.au and pay $7 a month (checked 18 October 2026). New subscribers get a 30-day free trial. The annual plan is no longer open to new sign-ups.
- What members get: 10% off one Woolworths shop each month (up to $50), 2x Everyday Rewards points at Woolworths and BIG W, subscriber-only deals and free products from time to time, a 30-day free trial and cancel any time.
- Available in: Australia (Woolworths and BIG W, in store and online)
- Launched: 2022
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