2027 categories

Loyalty award categories

Loyalty award categories for every kind of programme: eight for loyalty programmes of every size, and three for the platforms, agencies and partners behind them. Pick the one that fits you best, or enter up to three, one form each.

Loyalty programmes

Café, Restaurant & QSR

Coffee cards to app rewards, from one shop to a chain.

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Retail & E-commerce

High street, online-only, or both at once.

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Travel & Hospitality

Airlines, hotels, car hire and holiday brands.

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Banking, Cards & Fintech

Cashback, points cards and money-app rewards.

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Membership & Subscription

Paid clubs, subscriptions and members-only perks.

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Best Small Business Programme

Under 50 staff. Big ideas on a small budget.

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Loyalty partners

Loyalty Platform of the Year

The software behind the programmes.

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Loyalty Agency of the Year

Strategy, design and campaign teams.

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Best Brand Partnership

Two brands, one reward, happier members.

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