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Vote for ASB True Rewards

ASB Bank Limited
New Zealand

Vote for ASB True Rewards in Banking, Cards & Fintech, at the 2027 Online Loyalty Awards.

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ASB True Rewards is ASB's credit card loyalty programme, with rewards that are easy to count. Every purchase on an ASB Visa rewards credit card earns True Rewards dollars, and each one is worth one New Zealand dollar. Members get their own True Rewards card to spend them like cash at partner stores, or they can browse the True Rewards online store, plan a holiday, top up KiwiSaver or give to charity.

Why it works

The big strength is clarity. One True Rewards dollar equals one NZ dollar, so members always know what their balance is worth. Depending on the card, they earn 1 True Rewards dollar for every $100 or $150 spent. Spending them is just as easy. At partner stores, members swipe their True Rewards card much like an EFTPOS card, choose credit, key in their PIN and redeem on the spot, and they can top up with another payment method if the balance falls short. The online store is open around the clock with products, vouchers and eGift cards, plus a Deal of the Week, and some partner deals earn double True Rewards dollars. Travellers can use them with House of Travel and Mix & Match, on any airline. True Rewards dollars can also go into an ASB KiwiSaver Scheme account, even someone else's, be gifted to another member, or be donated to charities such as Youthline, KidsCan and Hato Hone St John. The Koha Store, opened in 2023, lets members buy items for charity partners. Dollars expire in the fifth year after they are earned, the oldest are used first, and ASB sends a reminder before any run out.

ASB True Rewards at a glance

  • Type: Points, Discounts and perks
  • How members carry it: Physical card or key fob, Its own app, Online account
  • How to join: Hold an ASB Visa rewards credit card. You earn True Rewards dollars on everyday purchases and receive a separate True Rewards card to redeem them. Check your balance in the ASB Mobile Banking app or FastNet Classic internet banking.
  • What members get: True Rewards dollars worth NZ$1 each, instant redemption at partner stores, an online store with eGift cards and a Deal of the Week, double-dollar partner deals, travel with House of Travel and Mix & Match, KiwiSaver top-ups, gifting and charity donations.
  • Available in: New Zealand
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