Vote for Boots Advantage Card
Boots UK Limited
United Kingdom
Vote for Boots Advantage Card in Retail & E-commerce, at the 2027 Online Loyalty Awards.
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The Boots Advantage Card rewards every Boots shop with points to spend on a treat. Every £1 spent at Boots, whether in store, online or in the app, earns 3 points, and each point is worth 1p, so 1,234 points pays for £12.34 of shopping. A registered card also unlocks Price Advantage prices, personalised offers in the app and extra clubs for parents, over 60s, students and beauty fans.
Why it works
It is simple and built around treating yourself. Earning 3 points per £1, with every point worth a penny, makes the value easy to see, and points can be spent on almost anything in store or online, or saved up for a bigger shop like Christmas. Price Advantage cuts prices on a changing range of products each month for registered members, who still collect points on those buys. Since May 2026, personalised offers in the Boots app are tailored to what each member buys most, alongside lower prices on hundreds of Boots own brand lines for all customers. Life-stage clubs go further: Parenting Club members collect 8 points per £1 on baby products and receive free gifts, Over 60s Rewards gives 8 points per £1 on Boots brands, and students get 10% off. Members can carry a digital card in the Boots app or add it to Apple Wallet or Google Pay, so it is always to hand.
Boots Advantage Card at a glance
- Type: Points, Discounts and perks
- How members carry it: Its own app, Apple Wallet or Google Wallet, Physical card or key fob, Online account
- How to join: Sign up online at boots.com/AdvantageCardApply to get a digital Advantage Card straight away, or pick up a plastic card in store and register it online. Then add your card to the Boots app.
- What members get: 3 points per £1 (1 point = 1p); spend points on almost anything; Price Advantage prices; personalised app offers; Parenting Club and Over 60s Rewards at 8 points per £1 on selected ranges; 10% Student Discount; free Health & Beauty magazine.
- Available in: United Kingdom: Boots stores, boots.com and the Boots app
- Launched: 1997
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