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Vote for Chipotle Rewards

Chipotle Mexican Grill (CMG Strategy Co., LLC)
United States

Vote for Chipotle Rewards in Café, Restaurant & QSR, at the 2027 Online Loyalty Awards.

Nominated by the Online Loyalty Awards team. Run this programme? Claim this page.

Chipotle Rewards gets you to free Chipotle faster. Every $1 you spend on your real food faves earns 10 points, and you swap them for free food in the Rewards Exchange, from a side tortilla all the way up to an entrée and chips. Sign up and Free Chips & Guac is yours (minimum purchase required), then keep an eye out for free bonus rewards dropping into your account every month.

Why it works

The Rewards Exchange gives members real choice. Eight options run from 85 points for a side tortilla to 1,775 points for an entrée and chips, with guac at 500, double protein at 700 and 50% off an entrée at 815, so members can redeem small or save up. Points stay put as long as you make one qualifying purchase a year. Extras add challenges, bonus points and badges to unlock, and monthly bonus reward drops come with reminders so they don't go to waste. Birthdays bring a choice of free chips, guac, queso or a drink during your birthday month. Members also hear first about new menu releases, Chipotdays and limited-time moments, and college students get their own programme, Chipotle U Rewards. Everything sits in the Chipotle app, where members track points and redeem in a couple of taps.

Chipotle Rewards at a glance

  • Type: Points, Discounts and perks
  • How members carry it: Its own app, Online account
  • How to join: Sign up free in the Chipotle app or at chipotle.com. Log in when you order online or in the app, or show your digital Chipotle Rewards account at the register when you pay in a restaurant, and your points follow.
  • What members get: 10 points per $1, Free Chips & Guac when you join (minimum purchase), monthly free bonus reward drops, a birthday reward of your choice, Extras challenges and badges, early access to new menu releases, and points that last while you buy once a year.
  • Available in: United States
  • Launched: 2019
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