The Loyalty Magazine Awards served as the premier benchmark for customer engagement and retention across the globe for over 15 years. This digital archive preserves the legacy of the brands that defined the industry.
Countries Entered
Annual Categories
Industry Leadership
Notice: As of 2022, the Loyalty Magazine Awards have officially evolved into the International Loyalty Awards.
Winner: The Americas
"Honored for the Extras gamification platform which revolutionized digital engagement during the pandemic."
Best Use of Mobile
"The Biertegoeds (Beer Credits) initiative effectively bridged the gap between retail and hospitality."
B2B Loyalty of the Year
"Recognized for multi year excellence in nurturing developer and enterprise partner ecosystems."
Social (CSR) Initiative
"An outstanding example of how a mobile network can foster deep national community loyalty."
The Paddock
"A benchmark in gamified customer engagement, moving beyond simple points to true fan experiences."
Looking for modern loyalty solutions?
View Industry EvolutionIn the early days of the Loyalty Magazine Awards, the industry was dominated by Buy 10 Get 1 Free plastic cards. However, the last few years of the awards highlighted a seismic shift.
Today, true loyalty isn't just about the purchase; it's about the relationship. Modern brands are moving away from friction heavy apps and towards seamless instant engagement.
"The most successful loyalty initiatives are based on actions as well as sales."
FanCircles empowers brands to reward fans for their genuine engagement across every touchpoint. By moving beyond simple transactions, companies can foster deeper connections through a platform that prioritizes data ownership and direct access. This approach allows for real time rewards delivered straight to the mobile wallet, ensuring that every fan action builds lasting value without the interference of third party social media algorithms.
Explore the Next Era at FanCircles.comThis website is a curated historical archive of the Loyalty Magazine Awards, which took place annually in London.
Our mission is to ensure the incredible work done by marketing professionals between 2010 and 2021 is not lost to the digital void following the industry's post pandemic reorganization.
Legal Notice
The Loyalty Magazine Awards is a brand of its respective owners. This site is an independent historical record and is not affiliated with the current organizers of the International Loyalty Awards. For current award information, please visit the official ILA website.
Welcome to the Loyalty Awards Archive. By accessing this historical record, you agree to the following terms.
This archive is provided for information and research purposes only. The content reflects historical data and may not represent the current status of the listed brands or their active loyalty initiatives.
Users are permitted to browse this site for personal research. Commercial reproduction of the archive content without written permission is prohibited. We reserve the right to modify or remove archive sections at any time to maintain historical accuracy.
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